What is impacting your business success most?

Mergers and acquisitions and newer well-funded firms with different business models are disrupting many markets with new offerings.

The roots of a new business enquiry can start in a myriad of places. Buyers are canvassing opinions from their connections and doing their own research.

With increased market noise comes the need to better differentiate your business, reinforce your reputation, express your thinking and tell complicated stories clearly.

Priorities for professional services marketers

Branding & Storytelling

Your brand needs to speak to the needs and values of your audience. A compelling brand story taps into your audience’s emotions and aspirations, and communicates your business’s how, what and why in a visceral and memorable way.

Customer Experience & Advocacy

Accelerate time-to-value for your customers so that their investments pay back. Develop relationships over multiple engagements that lead to longer-term partnerships.

Content Strategy & Creation

Bring your story to life with compelling thought leadership and customer stories. We help produce the information that the new generation of B2B buyers are using to assess products and services.

Velo has particularly deep sector expertise in:

    Business Services

  • B2B Insurance
  • Outsourcing
  • Advisory & Training Services


  • Building Services
  • IT/Managed Services
  • HR

    Business Intelligence

  • Research
  • Consulting
  • Planning

Professional services companies, without the tangible proof of a physical product, need to work harder to present the benefits of bringing external expertise in. And whilst Covid, Brexit shipping challenges, raw materials unpredictability and rising energy prices are of less of a concern, they have shaped the new customer experience - meaning the provider who are more technology conversant and customer centric are going to be better positioned and more trusted.

So, they are ready when the customer decides they need them.
And that’s when we come in.

Case study

The content support that Velo provide for us is unlike any we've ever received from an agency before. They've really got under the skin of our messaging and deliver copy that is of the highest quality. They're an extension of our team, and we wouldn't be able to cope without them.

Content Marketing Director, Sage People

Sage People

Sage People is the market leader for integrated HR and People systems. With over 13,000 employees, Sage supports millions of entrepreneurs across 23 countries with advice, software and tools that manage everything finance to operations and people.

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The Velo team have been great to work with - honest, down-to-Earth and always available to help. Our campaign has been going really well and I'm looking forward to working on more together in the future.

Head of Marketing, ABM


ABM is a leading provider of facility solutions, offering a comprehensive range of services that include janitorial, electrical, energy, HVAC, and landscaping among others to commercial, industrial, and institutional customers. With a focus on sustainability and efficiency, ABM leverages innovative technologies and a dedicated workforce to maintain and improve the functionality, safety, and appearance of buildings and spaces.

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Appointed in 2024 to support a full rebrand to appeal to Gen Z.


BSRIA (Building Services Research and Information Association) provides expertise and services in building construction, including research, testing, and consultancy, particularly in the areas of heating, ventilation, air conditioning (HVAC), and building energy performance.

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Read more case studies
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Built on recommendations, Velo is a specialist B2B marketing agency that crafts marketing to be proud of for clients targeting a niche in the technology, industrial, and professional services sectors.
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