Industrial

What does an industrial brand want most from any partner it works with? Certainty.

As an agency partner to many established industrial companies - from SMEs to FTSE 100 companies - we have an in-depth understanding of the challenges you face in bringing your products and services to your customers.

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What is impacting your business success most?

Supply chain difficulties, Brexit and Covid-19 have driven short term opportunism and fast pivots. An established brand name and reputation alone is no longer enough for success.

Online research and less traditional F2F interactions are revolutionising the portfolio of marketing methods deployed to influence stakeholders. Digital campaigns, content and inbound marketing are a higher priority than ever before.

New product development is embracing IoT and digital elements that need new ways to position and sell. Many brands are moving from feature/benefit-led communications to addressing customer pain points while “showing and telling” how they can bring solutions.

Channel partners are conducting more marketing now, but this comes with consistency and quality issues if it is not being managed properly and supported effectively. They’ll continue to work harder for the manufacturers who make it easiest and most attractive.

Priorities for industrial marketers

Branding & Storytelling

Your brand needs to speak to the needs and values of your audience. A compelling brand story taps into your audience’s emotions and aspirations, and communicates your business’s how, what and why in a visceral and memorable way.

Campaigns & Programs

Accelerate time-to-value for your customers so that their investments pay back. Develop relationships over multiple engagements that lead to longer-term partnerships.

Content Strategy & Creation

We bring your unique story to life with compelling thought leadership and customer stories, producing information that the new generation of B2B buyers are using to assess products and services.

Velo works with business-critical equipment and processes – keeping things running, keeping people safe with deep expertise in:

Safety equipment
Pumps
Valves, actuators and sensors
Medical devices
Locks/security

Business confidence in investing in equipment and infrastructure – not least caused by Covid, Brexit and other shipping challenges, raw materials unpredictability and now rising energy prices – means businesses in all our core sectors ultimately face a common challenge.

Being ready when the customer decides they need them.

And that’s when we come in.

Case Study

Velo is a great fit for Crowcon. They provide the support and expertise that we need to build a strong global brand and deliver innovative marketing. They really push the limits on what’s required, which in turn delivers excellent results.

LN Digital Marketing and Content Manager, Crowcon

Crowcon

Working in partnership means developing strategies and plans to achieve revenue targets. Using workshops, stakeholder engagement, customer case study reviews and interviews, and analysis, we helped Crowcon find the existing insight hidden in the company and brought it to life.

Working with Velo is a real partnership - their approach is thorough and professional, fun, and innovative. The result has been a step-change in the quality of our marketing.

AS Chief Commercial Officer, OxTS

OxTS

Oxford Technical Solutions (OxTS) have been world-leading manufacturers of inertial navigation systems since 1998, and have become the industry standard for automotive and mapping testing.

hold and drag

Velo are the most innovative agency I have worked with. They understand our business and our brand and use this insight, along with their creative approach to problem solving, to deliver exceptional marketing support.

JB Marketing Insights Manager Apollo Fire Detection Systems

Velo are in my opinion, based on thirty years of experience, the ultimate B2B agency.

RK Managing Director ASL

Velo are full of professional, enthusiastic and most of all approachable characters who form and build great relationships with their clients. For us, this is key.

RS Marketing Manager Fortress

My go to agency to recommend. Reliable, honest, great value & helping with our goal of changing the value perception of the need for exceptional digital customer first experiences.

EH Head of Digital Halma

With award-winning work

Our latest thought leadership

28th April 2023

Lottie O'Donoghue

B2B Content Marketing // B2B Storytelling // B2B Strategy // Customer Advocacy // Customer Experience // Industrial // Professional Services

How to make sure your B2B success story gets signed off

13th January 2023

Gayle Kennedy

B2B Content Marketing // Customer Advocacy // Industrial // Professional Services // Technology

How to create a B2B podcast series – and why you should

15th December 2022

Paul Crabtree

B2B Branding // B2B Content Marketing // Industrial // Professional Services // Technology

Velo presents… Leftover Turkey Quiche

8th December 2022

George Bates

B2B Content Marketing // B2B Insurance // B2B Marketing // Industrial // Professional Services // Technology

Top 5 Festive B2B Marketing Ideas

16th October 2022

Helena Martin

B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

Should you be thinking about the metaverse as a B2B marketer yet?

30th August 2022

Rene Power

B2B Marketing // Industrial

What are the best resources to help B2B marketers keep up with the latest developments in the industrial sector?

17th August 2022

Sam Willoughby

B2B Content Marketing // B2B Events // Industrial // Professional Services // Technology

How events have become a crucial part of B2B content marketing strategy

20th June 2022

Gayle Kennedy

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Creative takes the spotlight! What B2B marketers need to know…

8th June 2022

Paul Crabtree

B2B Branding // B2B Content Marketing // B2B Strategy // Industrial

How industrial b2b companies can attract more sales ready leads through more effective marketing

7th January 2022

Rene Power

B2B Branding // B2B Campaigns // B2B Strategy // Industrial

What are the 5 main challenges for b2b industrial marketing?

Contact us

You can reach our team by email, phone or if you’re not sure, just complete our contact form and the right person will be in touch with you.

Our team

Our team combines decades of client-side and agency experience of industrial marketing.

Meet them here