Industrial

What does an industrial brand want most from any partner it works with? Certainty.

As an agency partner to many established industrial companies - from SMEs to FTSE 100 companies - we have an in-depth understanding of the challenges you face in bringing your products and services to your customers.

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What is impacting your business success most?

Supply chain difficulties, Brexit and Covid-19 have driven short term opportunism and fast pivots. An established brand name and reputation alone is no longer enough for success.

Online research and less traditional F2F interactions are revolutionising the portfolio of marketing methods deployed to influence stakeholders. Digital campaigns, content and inbound marketing are a higher priority than ever before.

New product development is embracing IoT and digital elements that need new ways to position and sell. Many brands are moving from feature/benefit-led communications to addressing customer pain points while “showing and telling” how they can bring solutions.

Channel partners are conducting more marketing now, but this comes with consistency and quality issues if it is not being managed properly and supported effectively. They’ll continue to work harder for the manufacturers who make it easiest and most attractive.

Priorities for industrial marketers

Branding & Storytelling

Your brand needs to speak to the needs and values of your audience. A compelling brand story taps into your audience’s emotions and aspirations, and communicates your business’s how, what and why in a visceral and memorable way.

Campaigns & Programs

Accelerate time-to-value for your customers so that their investments pay back. Develop relationships over multiple engagements that lead to longer-term partnerships.

Content Strategy & Creation

We bring your unique story to life with compelling thought leadership and customer stories, producing information that the new generation of B2B buyers are using to assess products and services.

Velo works with business-critical equipment and processes – keeping things running, keeping people safe with deep expertise in:

Safety equipment
Pumps
Valves, actuators and sensors
Medical devices
Locks/security

Business confidence in investing in equipment and infrastructure – not least caused by Covid, Brexit and other shipping challenges, raw materials unpredictability and now rising energy prices – means businesses in all our core sectors ultimately face a common challenge.

Being ready when the customer decides they need them.

And that’s when we come in.

Case Study

Velo is a great fit for Crowcon. They provide the support and expertise that we need to build a strong global brand and deliver innovative marketing. They really push the limits on what’s required, which in turn delivers excellent results.

LN Digital Marketing and Content Manager, Crowcon

Crowcon

Working in partnership means developing strategies and plans to achieve revenue targets. Using workshops, stakeholder engagement, customer case study reviews and interviews, and analysis, we helped Crowcon find the existing insight hidden in the company and brought it to life.

Working with Velo is a real partnership - their approach is thorough and professional, fun, and innovative. The result has been a step-change in the quality of our marketing.

AS Chief Commercial Officer, OxTS

OxTS

Oxford Technical Solutions (OxTS) have been world-leading manufacturers of inertial navigation systems since 1998, and have become the industry standard for automotive and mapping testing.

hold and drag

Velo are the most innovative agency I have worked with. They understand our business and our brand and use this insight, along with their creative approach to problem solving, to deliver exceptional marketing support.

JB Marketing Insights Manager Apollo Fire Detection Systems

Velo are in my opinion, based on thirty years of experience, the ultimate B2B agency.

RK Managing Director ASL

Velo are full of professional, enthusiastic and most of all approachable characters who form and build great relationships with their clients. For us, this is key.

RS Marketing Manager Fortress

My go to agency to recommend. Reliable, honest, great value & helping with our goal of changing the value perception of the need for exceptional digital customer first experiences.

EH Head of Digital Halma

With award-winning work

Our latest thought leadership

20th November 2023

Paul Crabtree

B2B Events // B2B Marketing // Industrial

What are the lessons for B2B marketers trying to create a new market for their product? Lessons from the BSRIA briefing on Air Quality.

14th September 2023

Paul Crabtree

Artificial Intelligence (AI) // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

How is Velo approaching AI? We’re proceeding with caution, and so should you!

25th August 2023

Diwakar Redhu

B2B Campaigns // B2B Strategy // Industrial // MarTech // Professional Services // Technology

Should B2B marketers be using Threads (instead of X) when targeting a niche?

17th August 2023

Paul Crabtree

ABM Programs // B2B Branding // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services

How should marketers that target a niche adapt to Generation Z’s growing influence on B2B Buying?

26th July 2023

Diwakar Redhu

ABM Programs // B2B Campaigns // B2B Creative // B2B Strategy // Industrial // Professional Services // Technology

Are Digital Out of Home (DOOH) platforms suitable for reaching niche B2B audiences yet?

21st June 2023

George Bates

ABM Programs // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // Industrial // MarTech // Professional Services

What are the key metrics you should track as a B2B marketer targeting a niche to be able to justify increasing your budget?

17th May 2023

Paul Crabtree

B2B Branding // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Building an ESG communication strategy for your business?

28th April 2023

Lottie O'Donoghue

B2B Content Marketing // B2B Insurance // B2B Storytelling // B2B Strategy // Customer Advocacy // Customer Experience // Industrial // Professional Services

How can you increase the number of your B2B case studies that get signed off?

12th April 2023

Barry Lemon

B2B Insurance // B2B Storytelling // B2B Strategy // Customer Advocacy // Customer Experience // Industrial // Professional Services // Technology

What makes a great title and executive summary for a B2B case study?

13th January 2023

Gayle Kennedy

B2B Content Marketing // Customer Advocacy // Industrial // Professional Services // Technology

How to create a B2B podcast series – and why you should

Contact us

You can reach our team by email, phone or if you’re not sure, just complete our contact form and the right person will be in touch with you.

Our team

Our team combines decades of client-side and agency experience of industrial marketing.

Meet them here

Industrial

What does an industrial brand want most from any partner it works with? Certainty.

What is impacting your business success most?

Industrial marketing needs to react to a more volatile world

Buyer behaviour is changing, again

Innovation and storytelling are more essential

Channel partners need more support, not less

Priorities for industrial marketers

Branding & Storytelling

Campaigns & Programs

Content Strategy & Creation

Velo works with business-critical equipment and processes – keeping things running, keeping people safe with deep expertise in:

Read More

Being ready when the customer decides they need them.

And that’s when we come in.

Case Study

Crowcon

OxTS

With award-winning work

Our latest thought leadership

Contact us

Our team

About us