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dataLayer.push( dataLayer_content ); \r\n\r\n \t\r\n\r\n \tMake me famous\r\n\r\n\r\n\r\n \r\n\r\n \t\r\n\r\n \tMake me preferred\r\n\r\n\r\n\r\n \r\n\r\n \t\r\n\r\n \tMake my stories compelling\r\n\r\n\r\n\r\n\r\n\r\n \r\n\r\nReady to lead in your niche with a strong brand?","page_builder_blocks_0_background_image":6100,"page_builder_blocks_1_animated_header_active":0,"page_builder_blocks_1_animated_header_anim":"branding","page_builder_blocks_1_animated_header_mobile_image":799,"page_builder_blocks_1_animated_header_show_mobile_image":1,"page_builder_blocks_2_full_width_bar_background_colour_active":1,"page_builder_blocks_2_full_width_bar_background_colour_background_colour":"#fcea60","page_builder_blocks_2_full_width_bar_background_colour_content":"Our Services:\r\nMessaging, Positioning and Brand Strategy including visual and verbal development.\r\n\r\nBrand Awareness Campaigns using techniques including Thought Leadership and ESG.","page_builder_blocks_3_top_content":"","page_builder_blocks_3_items_0_background_image":"","page_builder_blocks_3_items_0_image":"","page_builder_blocks_3_items_0_title":"Plan","page_builder_blocks_3_items_0_content":"\r\n \tBrand Strategy\r\n \tNaming Strategy & Logo design\r\n \tBrand Storytelling\r\n \tGo-to-market strategy development\r\n","page_builder_blocks_3_items_1_background_image":"","page_builder_blocks_3_items_1_image":"","page_builder_blocks_3_items_1_title":"Create","page_builder_blocks_3_items_1_content":"\r\n \tValue Propositions\r\n \tBrand Verbal\/Visual Identity\r\n \tMessaging and brand narratives\r\n \tTone of Voice\r\n \tThought Leadership & Point of View\r\n \tESG & CSR reports\r\n","page_builder_blocks_3_items":2,"page_builder_blocks_4_top_content":"","page_builder_blocks_4_items_0_background_image":"","page_builder_blocks_4_items_0_image":"","page_builder_blocks_4_items_0_title":"Communicate","page_builder_blocks_4_items_0_content":"\r\n \tBrand Guidelines\r\n \tBrand Templates\r\n \tImage Library and DAM\r\n \tCopywriting\r\n \tBrand Awareness Campaigns\r\n \tGenAI models\r\n","page_builder_blocks_4_items_1_background_image":"","page_builder_blocks_4_items_1_image":"","page_builder_blocks_4_items_1_title":"Iterate","page_builder_blocks_4_items_1_content":"\r\n \tBrand Strength Audits\r\n \tPerception Mapping\r\n","page_builder_blocks_4_items":2,"page_builder_blocks_5_skills_content_active":0,"page_builder_blocks_5_skills_content_introduction":"Our Services:\r\nMessaging, Positioning and Brand Strategy including visual and verbal development.\r\n\r\nBrand Awareness Campaigns using techniques including Thought Leadership and ESG.\r\n\r\n ","page_builder_blocks_5_skills_content_content_row_0_skills_content_content_row_text":"Plan\r\n\r\n \tBrand Strategy\r\n \tNaming Strategy & Logo design\r\n \tBrand Storytelling\r\n \tGo-to-market strategy development\r\n","page_builder_blocks_5_skills_content_content_row_0_skills_content_content_row_cta":"","page_builder_blocks_5_skills_content_content_row_0_skills_content_content_row_image":4818,"page_builder_blocks_5_skills_content_content_row_1_skills_content_content_row_text":"\r\nCreate\r\n\r\n \tValue Propositions\r\n \tBrand Verbal\/Visual Identity\r\n \tMessaging and brand narratives\r\n \tTone of Voice\r\n \tThought Leadership & Point of View\r\n \tESG & CSR reports\r\n\r\n","page_builder_blocks_5_skills_content_content_row_1_skills_content_content_row_cta":"","page_builder_blocks_5_skills_content_content_row_1_skills_content_content_row_image":4815,"page_builder_blocks_5_skills_content_content_row_2_skills_content_content_row_text":"Communicate\r\n\r\n \tBrand Guidelines\r\n \tBrand Templates\r\n \tImage Library and DAM\r\n \tCopywriting\r\n \tBrand Awareness Campaigns\r\n \tGenAI models\r\n","page_builder_blocks_5_skills_content_content_row_2_skills_content_content_row_cta":"","page_builder_blocks_5_skills_content_content_row_2_skills_content_content_row_image":4800,"page_builder_blocks_5_skills_content_content_row_3_skills_content_content_row_text":"Iterate\r\n\r\n \tBrand Strength Audits\r\n \tPerception Mapping\r\n","page_builder_blocks_5_skills_content_content_row_3_skills_content_content_row_cta":"","page_builder_blocks_5_skills_content_content_row_3_skills_content_content_row_image":5873,"page_builder_blocks_5_skills_content_content_row":4,"page_builder_blocks_5_skills_content_case_studies_0_skills_content_case_study_client_title":"Case study - Crowcon","page_builder_blocks_5_skills_content_case_studies_0_skills_content_case_study_case_study_title":"A new creative direction for the market leader in gas safety solutions","page_builder_blocks_5_skills_content_case_studies_0_skills_content_case_study_case_study_introduction":"We developed a new creative direction that made sure the Halma-owned company’s products, ethos and expertise would stand out. Through creative and copy, we ensured that Crowcon’s comprehensive product information was presented in a manner that would be beneficial to both their customers and staff.","page_builder_blocks_5_skills_content_case_studies_0_skills_content_case_study_case_study_cta_link":"a:3:{s:5:\"title\";s:15:\"View case study\";s:3:\"url\";s:59:\"http:\/\/www.velo-b2b.com\/our-work\/industrial-sector\/crowcon\/\";s:6:\"target\";s:0:\"\";}","page_builder_blocks_5_skills_content_case_studies_0_skills_content_case_study_content_background":1402,"page_builder_blocks_5_skills_content_case_studies":1,"page_builder_blocks_6_more_case_studies_block_active":1,"page_builder_blocks_6_more_case_studies_block_case_studies_carousel_0_case_studies_carousel_case_study":213,"page_builder_blocks_6_more_case_studies_block_case_studies_carousel":1,"page_builder_blocks_7_contact_us_block_active":1,"page_builder_blocks_7_contact_us_block_remove_top_margin":1,"page_builder_blocks_7_contact_us_block_introduction_text":"Contact one of our B2B strategists here","page_builder_blocks_7_contact_us_block_cta":"a:3:{s:5:\"title\";s:10:\"Contact us\";s:3:\"url\";s:32:\"http:\/\/www.velo-b2b.com\/contact\/\";s:6:\"target\";s:0:\"\";}","page_builder_blocks_7_contact_us_block_stripe_colour":"yellow","page_builder_blocks_8_animated_footer_active":1,"page_builder_blocks_8_animated_footer_animations_specialisms":"","page_builder_blocks_8_animated_footer_animations_skills":""}},"postCountOnPage":1,"postCountTotal":1,"postID":88,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\nStrong brands in niches don’t appear by accident. They need cultivating with an insight-led brand strategy communicated consistently by visual and verbal identities that can achieve your ambitions:\r\n\r\n \r\n\r\n \t\r\n\r\n \tMake me famous\r\n\r\n\r\n\r\n \r\n\r\n \t\r\n\r\n \tMake me preferred\r\n\r\n\r\n\r\n \r\n\r\n \t\r\n\r\n \tMake my stories compelling\r\n\r\n\r\n\r\n\r\n\r\n \r\n\r\nReady to lead in your niche with a strong brand?","page_builder_blocks_0_background_image":6100,"page_builder_blocks_1_animated_header_active":0,"page_builder_blocks_1_animated_header_anim":"branding","page_builder_blocks_1_animated_header_mobile_image":799,"page_builder_blocks_1_animated_header_show_mobile_image":1,"page_builder_blocks_2_full_width_bar_background_colour_active":1,"page_builder_blocks_2_full_width_bar_background_colour_background_colour":"#fcea60","page_builder_blocks_2_full_width_bar_background_colour_content":"Our Services:\r\nMessaging, Positioning and Brand Strategy including visual and verbal development.\r\n\r\nBrand Awareness Campaigns using techniques including Thought Leadership and ESG.","page_builder_blocks_3_top_content":"","page_builder_blocks_3_items_0_background_image":"","page_builder_blocks_3_items_0_image":"","page_builder_blocks_3_items_0_title":"Plan","page_builder_blocks_3_items_0_content":"\r\n \tBrand Strategy\r\n \tNaming Strategy & Logo design\r\n \tBrand Storytelling\r\n \tGo-to-market strategy development\r\n","page_builder_blocks_3_items_1_background_image":"","page_builder_blocks_3_items_1_image":"","page_builder_blocks_3_items_1_title":"Create","page_builder_blocks_3_items_1_content":"\r\n \tValue Propositions\r\n \tBrand Verbal\/Visual Identity\r\n \tMessaging and brand narratives\r\n \tTone of Voice\r\n \tThought Leadership & Point of View\r\n \tESG & CSR reports\r\n","page_builder_blocks_3_items":2,"page_builder_blocks_4_top_content":"","page_builder_blocks_4_items_0_background_image":"","page_builder_blocks_4_items_0_image":"","page_builder_blocks_4_items_0_title":"Communicate","page_builder_blocks_4_items_0_content":"\r\n \tBrand Guidelines\r\n \tBrand Templates\r\n \tImage Library and DAM\r\n \tCopywriting\r\n \tBrand Awareness Campaigns\r\n \tGenAI models\r\n","page_builder_blocks_4_items_1_background_image":"","page_builder_blocks_4_items_1_image":"","page_builder_blocks_4_items_1_title":"Iterate","page_builder_blocks_4_items_1_content":"\r\n \tBrand Strength Audits\r\n \tPerception Mapping\r\n","page_builder_blocks_4_items":2,"page_builder_blocks_5_skills_content_active":0,"page_builder_blocks_5_skills_content_introduction":"Our Services:\r\nMessaging, Positioning and Brand Strategy including visual and verbal development.\r\n\r\nBrand Awareness Campaigns using techniques including Thought Leadership and ESG.\r\n\r\n ","page_builder_blocks_5_skills_content_content_row_0_skills_content_content_row_text":"Plan\r\n\r\n \tBrand Strategy\r\n \tNaming Strategy & Logo design\r\n \tBrand Storytelling\r\n \tGo-to-market strategy development\r\n","page_builder_blocks_5_skills_content_content_row_0_skills_content_content_row_cta":"","page_builder_blocks_5_skills_content_content_row_0_skills_content_content_row_image":4818,"page_builder_blocks_5_skills_content_content_row_1_skills_content_content_row_text":"\r\nCreate\r\n\r\n \tValue Propositions\r\n \tBrand Verbal\/Visual Identity\r\n \tMessaging and brand narratives\r\n \tTone of Voice\r\n \tThought Leadership & Point of View\r\n \tESG & CSR reports\r\n\r\n","page_builder_blocks_5_skills_content_content_row_1_skills_content_content_row_cta":"","page_builder_blocks_5_skills_content_content_row_1_skills_content_content_row_image":4815,"page_builder_blocks_5_skills_content_content_row_2_skills_content_content_row_text":"Communicate\r\n\r\n \tBrand Guidelines\r\n \tBrand Templates\r\n \tImage Library and DAM\r\n \tCopywriting\r\n \tBrand Awareness Campaigns\r\n \tGenAI models\r\n","page_builder_blocks_5_skills_content_content_row_2_skills_content_content_row_cta":"","page_builder_blocks_5_skills_content_content_row_2_skills_content_content_row_image":4800,"page_builder_blocks_5_skills_content_content_row_3_skills_content_content_row_text":"Iterate\r\n\r\n \tBrand Strength Audits\r\n \tPerception Mapping\r\n","page_builder_blocks_5_skills_content_content_row_3_skills_content_content_row_cta":"","page_builder_blocks_5_skills_content_content_row_3_skills_content_content_row_image":5873,"page_builder_blocks_5_skills_content_content_row":4,"page_builder_blocks_5_skills_content_case_studies_0_skills_content_case_study_client_title":"Case study - Crowcon","page_builder_blocks_5_skills_content_case_studies_0_skills_content_case_study_case_study_title":"A new creative direction for the market leader in gas safety solutions","page_builder_blocks_5_skills_content_case_studies_0_skills_content_case_study_case_study_introduction":"We developed a new creative direction that made sure the Halma-owned company’s products, ethos and expertise would stand out. Through creative and copy, we ensured that Crowcon’s comprehensive product information was presented in a manner that would be beneficial to both their customers and staff.","page_builder_blocks_5_skills_content_case_studies_0_skills_content_case_study_case_study_cta_link":"a:3:{s:5:\"title\";s:15:\"View case study\";s:3:\"url\";s:59:\"http:\/\/www.velo-b2b.com\/our-work\/industrial-sector\/crowcon\/\";s:6:\"target\";s:0:\"\";}","page_builder_blocks_5_skills_content_case_studies_0_skills_content_case_study_content_background":1402,"page_builder_blocks_5_skills_content_case_studies":1,"page_builder_blocks_6_more_case_studies_block_active":1,"page_builder_blocks_6_more_case_studies_block_case_studies_carousel_0_case_studies_carousel_case_study":213,"page_builder_blocks_6_more_case_studies_block_case_studies_carousel":1,"page_builder_blocks_7_contact_us_block_active":1,"page_builder_blocks_7_contact_us_block_remove_top_margin":1,"page_builder_blocks_7_contact_us_block_introduction_text":"Contact one of our B2B strategists here","page_builder_blocks_7_contact_us_block_cta":"a:3:{s:5:\"title\";s:10:\"Contact us\";s:3:\"url\";s:32:\"http:\/\/www.velo-b2b.com\/contact\/\";s:6:\"target\";s:0:\"\";}","page_builder_blocks_7_contact_us_block_stripe_colour":"yellow","page_builder_blocks_8_animated_footer_active":1,"page_builder_blocks_8_animated_footer_animations_specialisms":"","page_builder_blocks_8_animated_footer_animations_skills":""}},"postCountOnPage":1,"postCountTotal":1,"postID":88,"postFormat":"standard"}; dataLayer.push( dataLayer_content );

Lead in your niche with a strong brand

A strong brand is well-known, well-respected and differentiated – yet relevant to your customers.  Done right, it grows market share and helps you command a price premium for customer loyalty and long-term financial stability.

Strong brands in niches don’t appear by accident. They need cultivating with an insight-led brand strategy communicated consistently by visual and verbal identities that can achieve your ambitions:

    • Make me famous

    • Make me preferred

    • Make my stories compelling

Ready to lead in your niche with a strong brand?

Our Services:

Messaging, Positioning and Brand Strategy including visual and verbal development.

Brand Awareness Campaigns using techniques including Thought Leadership and ESG.

Plan

  • Brand Strategy
  • Naming Strategy & Logo design
  • Brand Storytelling
  • Go-to-market strategy development

Create

  • Value Propositions
  • Brand Verbal/Visual Identity
  • Messaging and brand narratives
  • Tone of Voice
  • Thought Leadership & Point of View
  • ESG & CSR reports

Communicate

  • Brand Guidelines
  • Brand Templates
  • Image Library and DAM
  • Copywriting
  • Brand Awareness Campaigns
  • GenAI models

Iterate

  • Brand Strength Audits
  • Perception Mapping

Contact one of our B2B strategists here Contact us

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Built on recommendations, Velo is a specialist B2B marketing agency that crafts marketing to be proud of for clients targeting a niche in the technology, industrial, and professional services sectors.
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