What is impacting your business success most?
Priorities for professional services marketers
Branding & Storytelling
Your brand needs to speak to the needs and values of your audience. A compelling brand story taps into your audience’s emotions and aspirations, and communicates your business’s how, what and why in a visceral and memorable way.
Customer Experience & Advocacy
Accelerate time-to-value for your customers so that their investments pay back. Develop relationships over multiple engagements that lead to longer-term partnerships.
Content Strategy & Creation
Bring your story to life with compelling thought leadership and customer stories. We help produce the information that the new generation of B2B buyers are using to assess products and services.
Velo has particularly deep sector expertise in:
- Facilities Management
- Outsourcing
- Advisory & Training Services
Business Services
- Building & Property Services
- IT/Managed Services
- HR
Business Support
- Research
- Consulting
- Planning
Business Intelligence
- Actuaries & Brokers
- Insuretech
- B2B insurance
Insurance
Professional services companies, without the tangible proof of a physical product, need to work harder to present the benefits of bringing external expertise in. And whilst Covid, Brexit shipping challenges, raw materials unpredictability and rising energy prices are of less of a concern, they have shaped the new customer experience - meaning the provider who are more technology conversant and customer centric are going to be better positioned and more trusted.
So, they are ready when the customer decides they need them.
And that’s when we come in.
Case study
The content support that Velo provide for us is unlike any we've ever received from an agency before. They've really got under the skin of our messaging and deliver copy that is of the highest quality. They're an extension of our team, and we wouldn't be able to cope without them.
Content Marketing Director, Sage PeopleSage People
Sage People is the market leader for integrated HR and People systems. With over 13,000 employees, Sage supports millions of entrepreneurs across 23 countries with advice, software and tools that manage everything finance to operations and people.
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The Velo team have been great to work with - honest, down-to-Earth and always available to help. Our campaign has been going really well and I'm looking forward to working on more together in the future.
Head of Marketing, ABMABM
ABM is a leading provider of facility solutions, offering a comprehensive range of services that include janitorial, electrical, energy, HVAC, and landscaping among others to commercial, industrial, and institutional customers. With a focus on sustainability and efficiency, ABM leverages innovative technologies and a dedicated workforce to maintain and improve the functionality, safety, and appearance of buildings and spaces.
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Appointed in 2024 to support a full rebrand to appeal to Gen Z.
BSRIA
BSRIA (Building Services Research and Information Association) provides expertise and services in building construction, including research, testing, and consultancy, particularly in the areas of heating, ventilation, air conditioning (HVAC), and building energy performance.
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With award-winning work
Contact us
You can reach our team by email, phone or if you’re not sure, just complete our contact form and the right person will be in touch with you.
contact us
Our team
Our team combines decades of client-side and agency experience of professional services marketing.
Meet them here
London, SE1 3QJ