How will HR will look in 2030? We asked the experts combining outreach and influencer engagement to create award-recognised thought leadership

2022
Content strategy & Creation Finding, approaching and interviewing influencers to craft unique content and build connections.

The content support that Velo provides for us is unlike any we’ve ever received from an agency before. They’ve really got under the skin of our messaging and deliver copy that is of the highest quality. They’re an extension of our team, and we wouldn’t be able to cope without them.

JFContent Manager, Sage People

Client since 2018
Background Sage People is a cloud HR system for senior HR leaders. Part of Sage, with 5,000 members of staff, the software is used by senior HR leads to manage their entire employee journey from hire to retire.

  • Why?

    There are many HR software providers. How do you stand out and make contact with senior HR leaders?

  • How?

    Flipping the conventional model of thought leadership on its head, our team identified and approached senior HR figures to canvas their views on the future of HR and technical requirements.

    As well as must-read content, this gave Sage People the opportunity to ignite influencers to spread the word.

  • So what?

    The campaign doubled the target number of MQLs.

    This was a record-breaking 450% increase in the average number of MQLs per quarter compared to previous quarters.

    The content outperformed previous efforts fourfold, pushing 100s of top-of-the-funnel leads into the business and enabling the company’s nurturing program.

    Engagement with Sage People made a further 88% with influencers who got involved.

A finalist at the B2B marketing awards
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