As an agency specialising in 3 sectors, we’re being invited to pitch for branding, campaign and content projects all the time.  We’re very selective only entering into pitches with companies that we know we can partner with effectively to craft B2B marketing to be proud of together.  This is because the process takes a lot of time, energy and resource and we believe in doing it properly.  As a result, we appreciate well-run pitches and are proud to be one of the few B2B marketing specialist agencies willing to support the IPA and ISBA’s Pitch Positive initiative.  

The Pledge provides guidance and advice but as an industry as a whole, we need to revolutionise how agency selection is approached.  This is only possible with collective action and Pitch Positive is the first step on a long journey towards it