Case study - McGraw Hill
Integrated global campaign powers print sales in medical sector
The challenge
Medical professionals are actively embracing e-learning technology over print publications to further their learning.
To power their print publication sales in this sector, McGraw Hill felt they needed to embrace a full suite of digital promotion and advertising channels.
The launch of their landmark 20th Edition of Harrison’s Principles of Internal Medicine was to be a pivotal campaign in proving this theory.
The campaign
Velo were tasked to assist McGraw Hill with the execution of a clever multi-channel global digital campaign to launch the 20th edition of Harrison’s worldwide.
Despite targeting a difficult to engage sector, across multiple countries across the globe, the campaign would ultimately go on to become one of McGraw Hill’s most commercially successful to date.
Download the full case study to uncover the B2B campaign strategy, tactics and assets that helped McGraw Hill to drive sales of over 82,000 units from medical professionals, delivering 350% ROI.
Velo consistently delivers compelling, innovative and cutting-edge campaigns for us at McGraw Hill. They work as an extension of our marketing team, bringing to the table a wealth of ideas to add value to our campaigns.
Amanda Peck
VP of Marketing at McGraw Hill Professional
