B2B Insurance

The Insurance industry is built on risk and uncertainty. Your marketing doesn’t have to be.

We understand the challenges of managing your reputation and maintaining relevance in an established, competitive market. Differentiate with a brand as niche as your audience, with creative storytelling and a striking visual identity to clearly convey your lines of insurance.

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What is impacting your business success most?

As the world becomes more uncertain, there are multiple factors contributing to unpredictability in the insurance market. The competitive landscape is ever-evolving as a result of mergers and acquisitions, competitors entering and exiting the market, and macro factors such as the state of the economy, regulatory changes, and technological developments.

In a post-pandemic world, face-to-face networking has seen a shift to a model more geared towards hybrid and remote working. The approach to transactional relationships within the market needs to adapt and keep up.

With increased market noise comes the need to better differentiate your business, reinforce your reputation and instil trust, express your thinking and tell complicated stories, clearly.

Priorities for marketers in the insurance industry

Content & Storytelling

Your brand needs to speak to the needs and values of your audience. A compelling brand story taps into your audience’s emotions and aspirations, and communicates your business’s how, what and why in a visceral and memorable way.

Branding & Communications

Brokers are busy and are looking for the best solutions for their clients. Accelerate your time-to-value for them and develop relationships over multiple engagements that lead to longer-term partnerships.

PR & Campaigns

Bring your story to life with compelling thought leadership and case studies. We help produce the information that the new generation of B2B buyers are using to assess products and services, from digital campaigns to exhibition stand designs and hosting fringe events.

Velo has particularly deep sector expertise in:

Existing in a complex and traditional industry, insurance firms face the challenge of establishing distinction in the market. In spite of jargon-filled industry-specific language, messaging must resonate with brokers and end-users alike when communicating their insurance line offerings. Ultimately, they need to answer: 'why us?' That's no mean feat. However, in an unpredictable market and a world of risk, developing a trusted and reliable brand goes a long way.

Take creative risks, confidently.

That’s our specialty.

Case study

Very good. Very positive. You hit the brief pretty much off the bat.I’m really pleased with it. Fits our industry and fits how we want to position ourselves as a global player

Phelim Browne Global Marketing Leader

TMHCC

Evolving the visual identity of this international insurance leader to convey their positioning and make the team proud of whom they are once again.

Really happy with the result

HF Head of Marketing, Moore Stephens Consulting.

Moore

Supporting new product launches with powerful video selling aids.

Looks fantastic!

MD CSR Executive – UK and Europe

TMHCC

Supporting this global insurance giant to bring the great work being done in their CSR program to life.

DXC

Designing powerful infographics to express the corporate positioning of this technology giant.

Read more case studies

Hold and drag

We have worked with Velo since 2016. Velo has been instrumental in supporting our business and brand strategy both off and online.

LW Head of Marketing & Communications, TB+A

We are continuously impressed with Velo’s level of service & consider them a key marketing partner in helping drive our business. They are not only proactive & responsive, but their guidance also has made a difference for an increase in lead flow, tremendous efficiency & a very solid ROI.

ME Business Development Specialist, Cisco

A brilliant agency that is growing in strength and offering every year. They are a genuine extension of my team. I trust them to deliver and they don’t let me down. As a rule, I do not generally make recommendations on agencies to use, but I do with Velo.

JA Global Advocacy Marketing Manager, Sage

Velo are one of those rare agencies who want to help you deliver on your marketing ambitions but in a way that is non-intrusive and collaborative. They will always be an extension of my marketing team.

BD Head of B2B Regional Marketing, FT

Velo truly feels like an extension of our team. I love that they always hit the brief - never miss a deadline (our deadlines can be very tight!) & sometimes push us out of our comfort zone too. Their work is thoughtful & creative & above all, we have real trust between our teams.

AP Head of Partner Marketing, Anaplan

The team are always helpful and responsive whether problem-solving, planning campaigns or coming up with creative solutions.

Marketing Manager, Babcock