Customer Advocacy, Case Studies & CX
Your customers can be your strongest salespeople. Recommendations are one of the most powerful lead generators for any B2B business, and with a shift to self-directed research playing a major role in B2B buying, customer advocacy driven by their experience with you is more important than ever.
Case studies told in video, written and audio format, testimonials, reference systems and advocacy programs using platforms such as Influitive are all methods to ignite your customers. We’re working with some of the biggest brands in all ways, and love telling those stories of customer success.
Look after your customers well and they will look after you in return.
Optimising your customer experience across the lifecycle is where we come in. After mapping touchpoints and assessing effectiveness, our team crafts communications that influence across the full customer journey through prospect, onboarding, adoption, expand and renew, accelerating time to value, supporting customer success and building brand loyalty. Our team build in measurement to track performance and effectiveness, establishing data-driven KPIs to identify problem areas and provide the guidance to signpost corrective action before problems escalate.
Customer stories and case studies are one of the most powerful marketing techniques, providing authenticity, credibility and evidence. The best customer stories emphasise your competitive advantage and are told in engaging ways using different formats. They should be part of a program where participating customers enjoy the process and are compelled to turn into advocates recommending your business to others.
- Customer case study creation – written, audio and video
- CX audits and mapping
- Customer satisfaction and loyalty schemes
- Advocacy program planning and activation
- Content planning and creating
- Renewal programs and customer engagement programs using ABM and campaigns
- Channel management
Case study - Sage
Championing customer advocacy at a global scale
“A brilliant agency that is growing in strength and offering every year. Velo is a genuine extension of my team. I trust them to deliver and they don’t let me down. As a rule, I do not generally make recommendations on agencies to use, but I do with Velo”.